The Art of Discreet Fertility: Bespoke Fertility Services for Private Clients in Los Angeles & Internationally

In creating the luxury bespoke fertility niche, I’ve transformed how private clients approach family creation. It’s no longer about who shouts the loudest—it’s about who understands the quiet. At IMA ART Fertility, where we serve ultra-private clients ranging from C-suite executives to legacy families, we’ve pioneered the concept that mastery in presence—not performance—is the new luxury.

And this discretion is not just appreciated. It’s expected.

By Ron Sonnenberg, Creative Director & CoFounder | IMA ART Fertility Beverly Hills

Discretion as an Artform

We were never designed to operate like the mass-market fertility spaces—loud, transactional, promotional. Our clients don’t want noise. They want nuance. They want clarity delivered in calm, confidence without spectacle, and absolute discretion that is never advertised—but always felt.

Discretion, for me, isn’t about hiding. It’s about understanding how to communicate through presence, not promotion. It’s about what we choose not to say. The pauses we allow. The knowing glance instead of a grand gesture. The confidence that doesn’t need confirmation.

The Discreet Fertilier’s Language

There is a language to this work that isn’t taught in textbooks. It's lived, honed, and embodied:

• I speak to the individual, not the audience.

  
  

• I allow space to breathe in conversations—and in strategy.

  
  

• I resist the temptation to overshare wins, because privacy is not a commodity.

  
  

• I trade volume for precision, and ego for elegance.

  
  

Discreet Fertility Is a Presence, Not a Performance

Everything we do at IMA ART Fertility is intentionally understated. Whether we’re arranging in-residence fertility acupuncture in Beverly Hills or escorting our clients to IVF appointments, we move with quiet certainty. Michelle and I are personally involved—every day of the week, including holidays. Not because we promote our availability, but because excellence leaves no gaps.

We don’t post photos of our clients, or our surrogates, or our babies. We don’t measure success in likes or visibility. We measure it in the whispered referrals that take place in private clubs, discreet conversations behind closed boardroom doors, and legacy relationships that span continents.

Standing Still in a World That’s Rushing

In an industry that’s becoming increasingly transactional, IMA ART Fertility is the calm in the chaos. We don’t need to chase attention—because we’ve built something worthy of being sought.

The most powerful individual in the room isn’t the loudest. It’s the one everyone quietly trusts. And in the world of luxury fertility, that’s what we’ve become.

We’re not just delivering babies—we’re delivering something rarer: certainty in uncertain terrain.

Because at this level, discretion isn’t a nice-to-have. It’s everything. Discreet Fertility.

Copyright IMAART LLC 2025