Luxury Fertility &
Surrogacy Agency
by IMA ART
White-Glove Fertility for Private Clients
IMA ART deliberately limits the number of engagements we accept. This allows our principals to remain personally involved throughout every stage of fertility and surrogacy.
Beverly Hills, California
IVF Proximity & Principal Presence
IMA ART established its home in Beverly Hills deliberately, within close proximity to several of Los Angeles, California's leading IVF clinics. That proximity enables our principals to accompany clients and surrogates to important medical milestones and remain personally connected to the reproductive teams involved in their journeys.
When an important question cannot be resolved by telephone or email, proximity matters. Being minutes away means our involvement does not have to remain at a distance. When appropriate, we can be physically present at the clinic, speak with the relevant team and help move communication forward.
For IMA ART, Beverly Hills is more than an address. It is part of a service model designed around personal presence.
Private Client Fertility Maison
IMA ART provides bespoke fertility advisory, private IVF coordination, and is a full-service surrogacy agency for individuals and couples who value discretion, precision, and exceptional personal stewardship. Rather than requiring clients to navigate multiple providers independently, we help maintain continuity across the medical, legal, psychological and practical aspects of building a family.
For private clients, our involvement may extend from early fertility consultation and clinic selection through embryo strategy, genetic testing coordination, surrogate selection and matching, and ongoing journey management. Each engagement is shaped around the client's medical circumstances, personal priorities and family-building objectives.
Fast Surrogate Matching. Exacting Standards.
IMA ART’s principals continuously recruit highly qualified surrogate candidates while deliberately limiting the number of private client engagements we accept. This allows us to pursue efficient matching without compromising the standards by which our surrogates are selected.
Our principals personally engage with and get to know the women who may carry our clients' children. Medical and psychological qualifications are essential, but we believe an exceptional surrogate should be understood as a person, not simply presented as a qualified profile.
Fertility Governance
Fertility Governance is IMA ART's framework for bringing structure, continuity and informed decision-making to complex fertility and surrogacy journeys. Rather than allowing medical, legal, psychological and practical decisions to develop independently, we consider how each relates to the journey as a whole.
The objective is to identify what requires attention, anticipate where decisions may intersect and maintain a clear understanding of the journey as circumstances evolve.
Michelle Tang
CEO & Co-Founder IMA ART Fertility
We specialize in curating bespoke fertility and surrogacy journey's, offering IVF and egg and sperm banking coordination, and legal oversight with absolute discretion," says Michelle Tang, CEO and Co-Founder.
IMA ART's Difference
IMA ART is an independent fertility advisory and surrogacy agency in Beverly Hills. We work across the medical, legal, psychological, escrow and practical aspects of complex family-building journeys while remaining independent of the clinics and other professionals involved in our clients' care.
Haute Fertility
Haute Fertility is IMA ART's approach to highly individualized fertility and surrogacy stewardship. It is not defined by amenities or appearances, but by the judgment, independence and personal involvement devoted to each family-building journey.
Because IMA ART remains independent of IVF clinics and other providers involved in a client's care, our principals can evaluate options objectively and advocate from the perspective of the client and their family-building objectives.
Discreet Fertility Advisory
For private families, discretion can extend beyond confidentiality to how information is shared, which professionals become involved and how sensitive decisions are communicated and documented.
Where circumstances require heightened discretion, IMA ART helps maintain appropriate boundaries around the family-building journey while coordinating the professionals involved.
White-Glove Fertility Concierge
IMA ART provides continuity across the medical, legal, psychological and practical considerations involved in fertility and surrogacy. We help clients identify and coordinate the appropriate specialists while maintaining an understanding of how each decision relates to the journey as a whole.
The following seven stages illustrate how our involvement can extend from early fertility planning through treatment, surrogacy and the creation of a family.
Step 1 - Fertility Consultation & Strategy
We begin by understanding where you are in your family-building journey, what has already been explored and what you hope to achieve. From there, we help identify priorities, potential pathways and the specialists who may need to become involved.
Step 2 - IVF Concierge & Clinic Coordination
IMA ART helps clients evaluate and coordinate with reproductive endocrinologists and fertility clinics appropriate to their circumstances. We remain engaged around appointments, communication, treatment timelines and the practical details surrounding care while medical decisions remain with the treating physician.
Step 3 - Embryo Creation & Reproductive Genetics
Where embryo creation forms part of the journey, we help coordinate the specialists, laboratories and decisions involved, including reproductive genetics and embryo testing when clinically appropriate.
Step 4 - Egg & Sperm Donor Coordination
When donor eggs or sperm are required, IMA ART assists with donor-source evaluation, coordination and the medical, legal and psychological considerations surrounding donor conception.
Step 5 - Surrogate Selection & Matching
Surrogacy agency at IMA ART extends far beyond access to profiles. Our principals remain personally involved in surrogate evaluation and matching, considering medical screening alongside the human factors that can shape a successful relationship between intended parents and the woman who may carry their child.
Step 6 - Reproductive Law & Protection
Fertility and surrogacy can involve complex legal considerations, particularly for international families or journeys involving multiple jurisdications. IMA ART coordinates with experienced reproductive attorneys while helping clients maintain continuity between legal planning and the medical and surrogacy journey.
Step 7 - Pregnancy, Birth & Postpartum
Our involvement does not end with embryo transfer. Throughout a surrogate pregnancy, IMA ART remains engaged with intended parents, the surrogate and the professionals involved, helping coordinate communication and preparations for birth through delivery and the immediate postpartum period.
Born from
personal experience
Michelle Tang and Ron Sonnenberg
Principals IMA ART Fertility
IMA ART was created from Michelle Tang and Ron Sonnenberg's personal experience with the uncertainty and fragmentation that can accompany fertility care.
Their own fertility journey took them from Hong Kong and Beverly Hills, navigating different physicians, decisions, legal jurisdictions and circumstances while trying to understand what should happen next.
That experience shaped a different approach to fertility and surrogacy—one built around continuity, personal involvement and informed guidance across the many professionals and decisions that can become part of creating a family.
Today, those principles remain central to IMA ART and to the way its principals engage with every client journey.
What is White-Glove Fertility?
White-glove fertility is a highly personalized approach to fertility care in which the experienced principals of IMA ART coordinate the medical, legal, psychological and practical elements surrounding treatment and a seamless journey to parenthood.
At IMA ART, white-glove fertility means deliberately limiting the number of clients we engage, providing direct access to our principals and maintaining continuity across the specialists involved in each journey. Medical diagnosis and treatment remain with the reproductive endocrinologist and fertility clinic; IMA ART provides independent guidance, coordination and advocacy around the journey as a whole.
How is IMA ART different from a traditional surrogacy agency?
IMA ART is an independent fertility and surrogacy agency based in Beverly Hills, California. Unlike a traditional surrogacy agency focused primarily on recruiting and matching intended parents with a surrogate, IMA ART remains involved across the broader family-building journey.
Our work may include IVF coordination, embryo strategy, surrogate selection and matching, reproductive law, psychological support, insurance, pregnancy coordination and birth planning. Michelle Tang and Ron Sonnenberg remain personally engaged throughout each client relationship, providing continuity across the professionals and decisions involved.
How much does surrogacy cost in the United States?
The total cost of surrogacy in the United States varies considerably according to the circumstances of each journey. Expenses can include surrogate compensation and allowances, IVF and fertility clinic costs, medical screening, legal representation, escrow, insurance, psychological support, travel and professional surrogacy fees.
Costs can also change if additional embryo transfers, medical care or other unforeseen circumstances arise. IMA ART helps clients understand and coordinate the financial components of a surrogacy journey from the outset so that decisions are considered within the context of the journey as a whole.
How does the surrogate matching process work?
Surrogate matching involves identifying a potential gestational surrogate whose medical eligibility, personal circumstances, expectations and preferences are compatible with those of the intended parents.
At IMA ART, surrogate selection extends beyond access to a profile. Candidates undergo medical, psychological and other appropriate screening, while our principals personally engage with prospective surrogates as part of the evaluation and matching process. We consider not only whether a surrogate can carry a pregnancy, but whether the relationship between the surrogate and intended parents has the foundation for a successful journey.
Does IMA ART work with international intended parents?
Yes. IMA ART works with intended parents throughout the United States and internationally. Based in Beverly Hills, California, we coordinate fertility and surrogacy journeys that may involve intended parents, fertility clinics, embryos, surrogates, attorneys and other specialists located in different states or countries.
International surrogacy can introduce additional legal, citizenship, immigration and logistical considerations. Where these issues arise, IMA ART coordinates with appropriately qualified reproductive and immigration attorneys and other specialists so that jurisdiction-specific questions are addressed by the professionals responsible for them.
Frequently Asked Questions (FAQ)
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